Direct Sales Gab

My Recruiter Robbed Me!

HERE IS THE LAST FREE SIP FROM
MY NEW BOOK. PRE-ORDER NOW
AND SAVE!

Copyright 2009
Christie Northrup
Lemon Aid Lady

Be an active direct sales exhibitor. Many people just sit in their chairs
and fold their arms; some even have their noses in books
waiting for people to come to their booth. The non-verbal
message they send is not one of “welcome to my booth.”

The key is to go out TO the people! Honorary days work great.
When you see someone that you’d like to talk to, discover
something unique about them that you could honor and recognize.
If you see someone you’d like to know who has red hair, walk
up to her and say, “Congratulations, today is Red Hair day at
______(your company). Give them a little token gift; stickers
or product literature (something with your name on it) to break
the ice and invite them to come and visit your booth. Check
your contracts to see if you have limits as to where you can
stand; some contracts state that you must stay within your
booth. If this is the case, all you need to do is project your
voice so your visitor can hear you!

Put a dish of wrapped candy out to lure people to come
over. Music, if allowed, or other multi-media attracts
visitors as do cooking, crafting, or other demos if any
of these are appropriate to your company.

Purchase both the Direct Sales E-version and
the new Where and How to Find More
Customers when you Run Out of Family
and Friends at this link.

Copyright 2009 by Christie Northrup
Where and How to Find More Customers
Hosts, and Recruits when You Run Out of
Family and Friends
Direct Sales E-Version

Pages 24-25

Open vs. closed booths. Make your booth inviting
as if customers were coming into your store.

My suggestion is a “U Shape” configuration.
This way you have three times more table space
than if you put on table across the booth.

Remember, you are paying for space; use it wisely!

Many booths have the displays behind the consultants,
and the consultants at a table essentially blocking
access to the booth. Potential customers don’t get
to see the products very well, and the aisles get
really crowded. You’ll need to check the event
contract to see what is and is not allowed.

Purchase the entire Electronic Version
(E-Version) at as well as the hard-copy book
by clicking here.

Copyright 2009, Christie Northrup, Lemon Aid Lady

This is the season to meet more customers, hosts,
and new consultants for your direct sales business at
craft fairs, home shows, expos, and other events.

This is the first of the last three FREE SIPS about:

WHERE AND HOW TO FIND CUSTOMERS
WHEN YOU RUN OUT OF FAMILY AND FRIENDS

The Set up. Keep everything professional looking
with well-designed signage; clean, solid-colored
table skirts and coverings; and attractive displays.
Some venues have professional decorating services,
although it can be pricey. Always look your best in
all ways as this is your introduction to new customers.

Keep the booth simple. Your product line might
have hundreds of products, don’t display them
all because people will not take the time to sift
through everything. I’ve found this is the
biggest roadblock as a visitor. If a booth looks
to crowded I don’t visit. After all, I’m already
overwhelmed from all the booths, now I have
to make a buying decision among hundreds of
items.

Choose ten items that are you best sellers. If
someone asks you about a different style, set,
scent, or size, you can offer to bring a party
to their home! This is a great way to build
relationships as you book more parties.

Remember to store extra inventory under
tables and behind curtains. Visitors will have
the impression that they better buy right away
if they love the product because it appears that
your stock is limited.

THIS COULD BE YOUR LAST CHANCE FOR A GREAT OFFER:

Pre-purchase your copy of Where and How to
Find More Customers when you Run out of Family
and Friends for only $24.95 ($5.00 savings) and
get a FREE Direct Sales E-dition ($24.95 value)
Special ends Friday, November 20

Copyright 2009, Christie Northrup, Lemon Aid Lady

Here are the details about trading products:

My hairdresser booked a party with me and not only
did she earn her free gifts, but each time I used her
services, she was able to choose more products.

From her party, I met a great assistant who
did all my business paper work. She had a large
copy machine and we traded her copies for my
product; it was a win/win for both of us.

I continued to party with my stylist’s family and
friends for years and years. And, this was
only one of the persons I traded business with.

I always trade retail cost for retail cost. If a haircut
is $40.00, my stylist has a $40.00 credit with me for
my products at the price listed in the catalog, not
my consultant cost.

My cost for a $40.00 item with a 25% commission
structure is $30.00, so that’s the real cost of
my hair cut.

Here’s the fun part, if my company’s
compensation plan pays me bonuses on my personal
sales, I’m earning more money on my own purchases,
so the $30.00

Both parties to the transaction should keep a record.
I still have outstanding balances to collect on but
I forgot to write things down so it’s my memory
compared to a customer’s memory.

Use the trading option to boost your recruiting.
If a prospect knows she will have a product that
other business owners and service providers are
THIRSTY for, which gives her an opportunity to
trade and essentially get for a wholesale cost,
she’ll have another reason to join your team.

Post your comments and share your stories of
how you traded your direct sales products with
another company. I just might trade a Lemon Aid
product for your story!

If you love this “SIP” you’ll want to have GALLONS
of juicy ideas to

FIND CUSTOMERS EVEN IF YOU RUN OUT OF
FAMILY AND FRIENDS.

Copyright 2009
Christie Northrup, Lemon Aid Lady

Now that I’m getting settled in my new home, I’ve
been visiting some vendor events in my new area.
Recently, a group of direct sales consultants got together
for an expo that I attended.

Because I’m a newcomer, I am in need of certain
direct sales products and a local consultant, so
I asked a consultant at the show if she’d be willing
to trade her products for my books. When I identified
myself as The Lemon Aid Lady, she was so excited to meet
me and then began to gather other vendors
together to give a Lemon Aid testimonial.

Because I opened my mouth and asked her to be a
trading partner, I met more new customers!

From the early days of my business, I’ve found more
new customers by offering to trade products, which
essentially allows me to get other products and services
I need at a wholesale cost.

Your direct sales product might be scrapbooks, but your
sister, whose name you’ve drawn for the family gift-giving
event, really wants some spa products. Of course you could
find a consultant who works with one of those products,
and you could write her a check or give her your credit
card or….

YOU CAN TRADE YOUR PRODUCTS!

This is one of the best ways to expand your business
because the person you trade your scrapbook materials
with might not have ever put pictures in an album just
as you’ve never had the luxury of having a facial. Now
you both have the potential of new customers.

For years, I did not pay cash for any hair services
or manicures for me or my family. Everything was
bartered! At one point, my hairdresser was remodeling
her home. She traded with other customers for
everything from counter tops to windows to carpets!
Bartering broadens your business base!

Next week’s FREE SIP will give you more details on
bartering….stay tuned

In the meantime take advantage of the last few days
of the PRE-SALE OF
WHERE AND HOW TO FIND MORE CUSTOMERS
WHEN YOU RUN OUT OF FAMILY AND FRIENDS!

Click on this link below:

When you pre-purchase the book, you’ll get a
FREE DIRECT SALES E-DITION, $24.95 value.

Copyright 2009, Christie Northrup, Lemon Aid Lady

If you study direct sales training, you might have your
business cards magnetized to hand out at parties or
expos; maybe you even put the magnets with all your
customers’ orders. Or, you might have a large magnetic
sign on your car door to advertise your business.
Today’s FREE SIP is a TWIST on those direct sales tips:

Walk through parking lots and
watch for cars that belong to thirsty prospects then

leave a business card magnet on their car door.

You must first identify your potentially thirsty customer so you know
what kind of car to look for. Direct sales has a wide appeal to
women, specifically mothers of young children. So, as you’re walking
into the grocery store watch for cars (usually, but not limited to,
mini vans and SUVs rather than two-seat sports cars) with car seats inside
or with window shades from a baby supply company.

Carefully place your magnet—you do not want to scratch
any paint or set off alarms—near the handle of the driver’s side.
Only leave the magnet; nothing else! The owners will be
pleasantly surprised you left them a gift on the door.

If they drive off without seeing the magnet, it will still be
attached to the door until it is taken off.

We all hate litter placed on the windshield of our cars while we’re
shopping, but if instead of a flimsy flyer the advertisement
was a magnet, you’d probably keep it even if
you’re not thirsty for the info at that moment.
You might keep the magnet because it can be useful on a
fridge, filing cabinet, washing machine or other steel surface.
Then, when the thirst appears, you know where to find the
information you need.

Only FIVE MORE FREE SIPS LEFT….once my new book,

WHERE AND HOW TO FIND MORE CUSTOMERS WHEN YOU
RUN OUT OF FAMILY AND FRIENDS

Copyright 2009
Christie Northrup, Lemon Aid Lady

As I’ve been putting the finishing touches on my newest
book,

WHERE AND HOW TO FIND MORE CUSTOMERS WHEN YOU
RUN OUT OF FAMILY AND FRIENDS

I’ve been reading over the hundred plus pages of ideas and
have come to the conclusion that

THE BEST PLACE TO FIND MORE CUSTOMERS/HOSTS/RECRUITS
is

AT HOME PARTIES!

Before you click over to another page, I hope you’ll read on, even
if this was not the answer you wanted to hear.

I’ve been involved in direct sales for nearly 30 years and I’ve seen
hundreds and hundreds of my own acquaintances come and go. Yet,
I only know of ONE person who left the business because she had
too many parties on her calendar.

Secure bookings equal profit security!

Additionally, I’ve been approached by businesses in many industries
other than direct sales companies asking me to create a party plan-type
of sales presentation because OTHER INDUSTRIES know the
power of the direct sales home parties!

Yes, I know you think you don’t have time to book and hold parties. Consider
this. If you had the choice of meeting ten to 12 new customers
at one place for no longer than two hours

OR

you could make phone calls, send e-mails, post comments on Facebook or
send catalogs to 50 people (maybe more) to get 10-12 new customers
which takes much longer than two hours

and in each case you earned $150.00

which option would you choose?

I haven’t even mentioned the extra work that comes from
inputting personal orders and the possibility of delivering
product to individuals outside of parties.

So, next time you think you don’t have time to book
and hold parties, calculate the time/energy/profit
ratio.

Then remember, when you’re AT a party, you’re in the
best environment to book more parties. Parties truly
are the best direct sales opportunities!

Post your comment below about my recommendation.

Tomorrow my PRESENTATIONS FOR PROFITS PLUS class will
learn how to attract more hosts at parties without
begging for business or bribing for bookings (even if they
have any direct sales fears) as they
create customized FEATURED ATTRACTIONS at their home parties.

These are
TWISTS and additions to direct sales theme parties. If you’re THIRSTY
for creative ways to book more parties AT parties, you can still register for the
class and have access to the previous three hours of great information
by clicking on this text. This is the last time this will be taught
this year.

The following is an excerpt from the soon-to-be released,

Where (and how) to Find More Customers when
You Run out of Family and Friends
Copyright 2009, Christie Northrup

Attraction Alphabet

How many times a week are you asked for your
name, address, account number, reservation locator,
and such where you need to spell out the information
for clarity? You’ve probably given the usual explanation,
“B as in boy,” “T as in Tom,” “F as in Frank,” and so on.

When you create an Attraction Alphabet for your company,
you can attract prospects in these situations where you are
normally the customer. Look at your product and industry
and identify each letter of the alphabet with one of these.

The other day, one of my TelAdventure students won
a gift during class. As she was spelling her name, Melissa,
who represents an exclusive skin care line, she gave the
typical, “M as in Mary, S as in Sam,” and so on. After she
finished, I suggested she do a switch with one or two of the
following statements and then ask the other person the
question/commentary in parentheses, if he/she doesn’t
begin asking you about your business first:

M as in makeup (What kind do you use?)
E as in erase (I can teach you how to erase your wrinkles.)
L as in lipstick (Are you looking for some new colors?)
I as in investment (Do you ever invest in yourself?)
S as in skin (What does your skin say about you?)
S as in soft (You won’t believe how soft your skin will feel!)
A as in appearance (Are you ready to enhance yours?)

This is such a simple, unique, and entertaining way to find new customers!

Click this
link to pre-order your copy of this tip-filled book, written in
an ABC, reference-style format and get a
FREE DIRECT SALES E-DITION downloadable at purchase.
Hurry! Offer ends soon!

Copyright 2009 Christie Northrup, Lemon Aid Lady
Share the idea on this page by forwarding the link.

One indication that you are a consultant with a
fastest growing direct sales company is the availability
for consultants to have their own websites, often referred
to as “replicated” sites.

One of my friends was so thrilled when her company
offered this tool for direct sales leads and direct sales recruiting
that she was ready to sit back and do nothing. And that’s what
she did: nothing. No one visited her site, let alone made a purchase,
booked a party or became a consultant.

Many times while working with consultants in direct sales
companies at events and fairs, several get excited when
they report to me, “Most of the people I met are going to
visit my web site!” And then, days, weeks, and months
and no additional visits, sales, or recruits!

HOW DO YOU FIND CUSTOMERS, HOSTS AND RECRUITS USING YOUR DIRECT SALES WEBSITE?

The ideas are so broad and varied, I could write a book about
this, in fact, I have!

I’ve dedicated several pages of my newest, updated book
just to this topic (the first edition had only two paragraphs
about finding customers on the Internet!)

I’m going to share a quick “sip” here. If you want the
complete story specific to party plan, you’ll want to
pre-purchase this new book right now (limited time offer)
because when you do, I’ll give you a FREE E-BOOK
($24.95 value) at checkout. This e-book is not a dorky,
few pages with huge type full of info I’ve stolen from others on line.

No….it’s over fifty “real” pages of innovative TWISTS I’ve created,
tried, and used. It’s always growing because I send updates
about once a month; the October update will have all the
details of using your company website to find direct sales leads.

IF YOU’VE ALREADY PRE-ORDERED THE BOOK, BE WATCHING FOR
A FREE UPDATE IN OCTOBER!

Okay…. Now that you know how to get more ideas for FREE, here’s this week’s sip:

TAKE YOUR PROSPECTS ON A WEB SITE TOUR:

When you’re doing customer service and update calls,
invite your prospect to take a tour of your site.

Let’s say you call Julie because she asked you to check
with her this month about booking a party.
Once you have her on the phone, here are some
TWISTs to talk about in script form with my comments in brackets:

“Julie! This is Christie with ABC Party Plan. Am I getting you at a good time?”

[If she says YES, proceed; if she says NO, discuss a better time to call her.]

“I promised I’d call you this month so you could book a holiday show.
Would you like to SEE what’s new and what gifts are for you?”

[When she says YES, ask her:]

“Do you have access to the Internet?
Can you be on line while we’re on the phone?”

[When she answers both questions in the affirmative,
give her your web address and WAIT until she’s on
THE SAME PAGE as you are. Once she’s there, be very
descriptive and show her how to see the page with the
host gifts/new catalog or whichever item you want to
show her. Remember….be slow and descriptive such as:]

“Do you see the bright green circle on the right upper
side of the page that says ‘Host Gifts?’
Click there.

Are you on a page with a blinking red banner across the
top that says “Host Specials?”

[Now you can show as you tell about
the benefits of hosting a home or office demonstration!
No longer do you have to try to describe your specials
and new products or send out catalogs to people who are not thirsty!]

This sip is just one of many tips about using your
personalized site, especially when you’re getting
your first bookings for direct sales or are working
to secure a direct sales booking when you know
no one—which is why you’ll really be thirsty for
this information.

Click here to get GALLONS and GALLONS of JUICY,
creative ideas for finding customers, hosts, and
recruits…even if you’ve run out of family and friends!